Bellevue, Washington
Nathanael Nienaber
I was raised at a dinner table that doubled as a boardroom.
The dinner table
I grew up middle-class where my father owned a small landscaping company. The nightly dinner table was my first classroom in entrepreneurship and a place where I learned the difficulties and joys of owning a business firsthand. Over the years, I worked every role within his operation from the ground up.
The mission
My mission became clear to become a small business owner but better and bigger. As the first in my immediate and extended family to graduate college, I armed myself with a Business Degree and the practical wisdom gained from working alongside my father. Following advice to master revenue generation, I honed my skills in medical device sales and manufacturer representation. During this time, I also got married and pursued my Master's degree alongside my wife.
Ghostruck
Early in my Master's program, I pivoted from a planned service business to a service-tech venture called Ghostruck in the on-demand moving space. Think Uber but for trucks. We successfully raised $3M and expanded nationwide before the company was shut down due to complex regulatory hurdles. That experience taught me valuable lessons about scale and compliance.
The reset
Following Ghostruck, I explored several other startup concepts. However, severe health challenges required me to stabilize my life and secure a role close to home. This led to five impactful years at Boeing. Situated just seven minutes from my front door, I served as Chief of Staff to the Chief Data Officer and led cloud efforts to host autonomous research in the Autonomy Hub. I thrived there, contributing to high-stakes innovation until the shifting landscape of aviation led to layoffs during the fourth round of cuts.
Today
Fortunately, coinciding with the layoff, our health troubles fully resolved. Today, I am back and ready to merge my deep expertise in technology and large-scale operations with my original passion for owning and operating small to medium-sized businesses. I consult on IT, technology, and modernization through tmrw LLC while I conduct a Self-Funded Search to acquire and operate a business in Washington through Attuned Holdings LLC. I bring the discipline of a corporate leader, the grit of a founder, and the heart of a small-business son.
Where the story goes next
Three doors
Self-Funded Search
Attuned Holdings
Acquisition criteria, operator approach, and how to reach me about deal flow in Washington.
Visit attunedholdings.com
Consulting
tmrw llc
IT, tech, and modernization consulting through tmrw LLC while I search.
Visit tmrw.it
Builds
studio.tmrw
Projects, experiments, and things I've built under tmrw LLC.
Visit studio.tmrw.it
Connect
If you found me on LinkedIn and want the short professional record, I'm there too.